In this high-tech era, businesses are doing everything they can to keep their market value up. Bricks-and-mortar businesses are transforming their business models to an online one, even beefing up existing marketing efforts with latest Digital Marketing strategies – in order to capture a growing and lucrative online marketplace.
The process of attracting target audience online will spell the difference between successful thriving business and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they get converted to leads or sales. In this digitally advanced age, where business and commerce are heading to, Digital Marketing tools and techniques offer companies the chance to compete at the highest level and increase business growth.
Underneath, we will be exploring latest Digital Marketing strategies that help in generating greater online sales by keeping your brand visible and in the center of social media channels.
The Online Playing Field
The bygone era when business persons welcome the notion that Digital Marketing is for the hype of multinationals and large firms that have sufficient resources required to mount an online marketing campaign. Digital Marketing has actually leveled the playing field, providing small businesses the chance to contest against multinational brands and attract targeted traffic.
In addition, Digital Marketing allows small corporations to perform sales and marketing processes that were previously available only to large corporations. Incorporating with digital technology, small businesses can engage effectively with multiple customers, even to customers from any parts of the world.
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Cost-Effective Than Traditional Marketing
For a business that has fewer resources and even capitalization, can take advantage of Digital Marketing to get a better and much more cost-effective marketing channel that deliver results.
A report from Gartner’s Digital Marketing concludes that up to 40% of respondents claimed while getting considerable savings by using Digital Marketing approaches for the promotion of products and services. In addition to Gartner survey, concluding that 28% of business owners will swing marketing budget allocations from traditional media channels into digital online marketing tools and techniques.
Well, HubSpot confirms by confirming in the chart below that elaborates how digital marketers get better Cost-Per-Lead (CPL) compared to traditional marketing channels.
Better ROI of Your Marketing Investments
For better revenues and better branding, Digital Marketing offers a better Return on Investments (ROI) than traditional media and marketing channels. On the other side, when it comes to traditional media, the cost occurs is exorbitant for startups and other business enterprises with low budget to leverage on. Also, the results received are somewhat vague and difficult to measure.
At the same side of the coin, Digital strategies can be easily tracked and monitored with immediately realized and measured as soon as targeted audiences provide contact information, subscribe to the newsletter or make a purchase. Basically, Digital Marketing aims to generate a stable flow of targeted traffic that converts into sales and leads in order to improve business ROI.
Builds Brand Reputation
The power of digital marketing not only lies in its ability for attracting traffic but the types of audiences for your content that make them aware of your brand, products, and services. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth.
In the hustle and bustle of normal business operations, delivering your customers with superior customer service and a memorable experience can help you develop a better relationship with your audience. In addition, satisfied customers are more open to additional sales messages and are likely to refer others of your business.
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Earns Audience Trust
Nielsen Global Online Consumer Survey involved that 90% of respondents claimed that they trust information/content about a particular brand, product or service if the data comes from people they know.
Digital Marketing walks on the latest online trends that target more on social media signals, resulting from direct and more personalized communication between a brand or business and their targeted audiences.
The use of social media signals, social proof and testimonials from existing consumers help other to trust on products or services offered by a particular brand or business. The reliable these social signals are, the more the trust rate it can generate from targeted audiences – most of which can be potential customers.
All of above tips are perfectly suitable for starting your journey on social media platforms, but in order to take your business growth to another level, we`ve got you covered!